How much do you know about the history of Marketing Research in the U.S.? We at RRG have always been intrigued by the history of our industry (perhaps because our patrón is so old!) …especially when it comes to those research pioneers who developed the methodologies we all rely on today. Recently we came across three (very old) books about our industry:
- Audience Ratings: Radio, Television and Cable (by Hugh Malcolm Beville, Jr, Lawrence Erlbaum Asociates, 1985)
- Honomichl on Marketing Research (by Jack J. Honomichl, NTC Business Books, 1986)
- The Marketing Research Council, 1927-1957 (by the Market Research Council, Special Projects Committee, 1957)
As these books “made the rounds” of our staff, we found ourselves trying to stump one another with history-related questions. Needless to say, one thing led to another, and we thought it might be fun to post some of the questions on our site …just to test your knowledge.
The ideas for these questions came from these three sources, plus from several of our employees. Be forewarned: They're VERY challenging and (occasionally) quite obscure. Good luck!